SIMPLY SUMMARIZED:
SparkNotes is an integral part of the college studying experience. But students have a lot more on their plate while at college.
To showcase that SparkNotes does more than books, we will summarize the world around students.
OOH
LIBRARY
GYM
PARKING
SPONSORED DIGITAL
Tinder & Twitter
MERCH
ORGANIC SOCIAL
Sparknotes' Twitter will turn into the quickest way for the target to digest trends.
AD: Taylor Moser
CW: Stephen McDaniel & Ryne Mitra