SIMPLY SUMMARIZED: 
SparkNotes is an integral part of the college studying experience. But students have a lot more on their plate while at college. 
To showcase that SparkNotes does more than books, we will summarize the world around students.
OOH
LIBRARY
GYM
PARKING
SPONSORED DIGITAL
Tinder & Twitter
MERCH
ORGANIC SOCIAL
Sparknotes' Twitter will turn into the quickest way for the target to digest trends.

CW: Stephen McDaniel & Ryne Mitra
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