We're meant to wander, not wonder:
Merrell boots were designed to even out the earth you walk on as you hike. Unfortunately, they have been so effective in tricking people's feet that they've tricked their minds. The Earth is not flat, you're just in Merrells.
INTRO VIDEO
Would live on the website and as pre-roll before YouTube conspiracy videos.
OOH
SPOT
AD: Katie Quinn
CW: Stephen McDaniel